Sunday, March 27, 2011

BUS 3500 Week 4

The consumer decision making process was one of the topics this week. The 5 steps in the consumer decision making process are:

  1. Need Recognition
  2. Information Search
  3. Evaluation
  4. Purchase
  5. Post Purchase Behavior
Consumers don't always move through the 5 steps or make a purchase. This a  just guideline to the process.

The step that I want to focus on and use is the post purchase behavior step. When I make a sale at work I don't want the customer to experience cognitive dissonance or more plainly buyers remorse. The textbook said  a way to prevent cognitive dissonance is effective communication.  To me this means following through with, education and informing the consumer. In the long run, the more a company can reduce cognitive dissonance the greater overall success they will have.

No comments:

Post a Comment